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Home > Cookie Policy

Cookie Policy

Last Updated: October 15, 2023

This Cookie Policy explains how Aussie World Tours ("we", "us", or "our") uses cookies and similar technologies on our website. It explains what these technologies are and why we use them, as well as your rights to control our use of them.

By using or accessing our website, you agree to this Cookie Policy. This Policy may change from time to time and your continued use of the website is deemed to be acceptance of such changes. Please check this Policy periodically for updates.

1. What Are Cookies?

Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently and provide information to the website owners. Cookies can be "persistent" or "session" cookies.

Persistent cookies remain on your device for a set period specified in the cookie. They are activated each time you visit the website that created that particular cookie.

Session cookies are temporary and are erased when you close your browser. They enable the website to recognize you as you navigate between pages.

2. Types of Cookies We Use

We use different types of cookies for various reasons:

2.1 Necessary Cookies

These cookies are essential for the website to function properly. They enable core functionality such as security, network management, and account access. You cannot opt out of necessary cookies.

2.2 Functional Cookies

These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages. If you disable these cookies, some or all of these features may not function properly.

2.3 Analytics Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and anonymous. If you disable these cookies, we will not know when you have visited our site.

2.4 Marketing Cookies

These cookies track your browsing habits to enable us to show advertising which is more likely to be of interest to you. They are set by our advertising partners and help us to measure the effectiveness of our marketing campaigns. They can remember that you have visited a website and this information may be shared with other organizations such as advertisers.

3. Specific Cookies We Use

Category Cookie Name Purpose Duration
Necessary cookie_consent Stores your cookie preferences 6 months
Necessary session_id Maintains user session Session
Functional user_preferences Remembers user preferences for site functionality 1 year
Analytics _ga Google Analytics - Used to distinguish users 2 years
Analytics _gid Google Analytics - Used to distinguish users 24 hours
Marketing _fbp Facebook Pixel - Used to track visits across websites 3 months

4. Third-Party Cookies

In addition to our own cookies, we may also use various third-party cookies to report website usage statistics, deliver advertisements, and so on. These include:

  • Google Analytics: To track website usage and user behavior
  • Facebook Pixel: To measure the effectiveness of our advertising and understand the customer journey
  • Google Ads: To track conversions and optimize ad campaigns

5. How to Manage Cookies

When you first visit our website, you will see a cookie banner that allows you to accept all cookies, reject non-essential cookies, or customize your preferences.

You can change your cookie preferences at any time by clicking on the "Cookie Settings" link in the footer of our website or by clicking here.

Additionally, most web browsers allow some control of most cookies through the browser settings. You can find out how to do this for your particular browser by clicking "help" on your browser's menu or by visiting www.allaboutcookies.org.

5.1 Browser Settings

Each browser has different settings for managing cookies. Here's how to access the cookie settings in some common browsers:

  • Chrome: Settings > Privacy and security > Cookies and other site data
  • Firefox: Options > Privacy & Security > Cookies and Site Data
  • Safari: Preferences > Privacy > Cookies and website data
  • Edge: Settings > Site permissions > Cookies and site data

Please note that restricting cookies may impact the functionality of our website. For example, if you reject necessary cookies, you might not be able to log in or use certain features.

6. Web Beacons and Other Tracking Technologies

In addition to cookies, we may use web beacons (also known as "pixel tags" or "clear GIFs"), which are tiny graphics with a unique identifier that function similarly to cookies. Unlike cookies, web beacons are not stored on your computer but are embedded invisibly on web pages. We may use these to monitor the traffic patterns of users from one page to another and to improve site performance.

7. Do Not Track Signals

Some browsers have a "Do Not Track" feature that lets you tell websites that you do not want to have your online activities tracked. Currently, our systems do not recognize browser "Do Not Track" requests. However, you can manage your cookie preferences using our cookie manager or your browser settings as described above.

8. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, regulation, our business practices, or for other reasons. Any changes will become effective when we post the revised policy. We will notify you of any material changes by posting a notice on our website or sending you an email.

9. Contact Us

If you have any questions about our use of cookies or this Cookie Policy, please contact us at:

Aussie World Tours
420 George Street
Sydney, NSW 2000
Australia

Email: [email protected]
Phone: +61 2 8011 4567

This Cookie Policy was last updated on October 15, 2023.

AUSSIE WORLD TOURS

Creating unforgettable travel experiences since 2005. Explore the world with Australia's premier tour company.

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